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Instituto Nacional de Salud Pública

2008, Número S3

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salud publica mex 2008; 50 (S3)


Análisis de la cobertura del tema de tabaco en medios impresos mexicanos

Llaguno-Aguilar SE, Dorantes-Alonso AC, Thrasher JF, Villalobos V, Besley JC

Idioma: Español
Referencias bibliográficas: 20
Paginas: 348-354
Archivo PDF: 204.63 Kb.


RESUMEN

Se estima la frecuencia y la forma en que los medios de comunicación presentan el tema de tabaco y las políticas públicas para su control. Se recopilaron y analizaron 660 notas sobre tabaco publicadas en 2007 en seis diarios mexicanos. Se observó un gran incremento de notas en el último semestre del año, debido a la discusión de la legislación local y federal. La mayoría de las notas fue a favor del control de tabaco (49%) o neutra al respecto (41%). Los temas más presentes fueron: legislación (36%), el humo de tabaco (28%), economía (24%) y empaquetado (17%). Los actores mencionados fueron: instituciones gubernamentales (24%), legisladores (21%), tabacaleras (18%), y organizaciones no gubernamentales nacionales (7%) e internacionales (8%). Se debe aprovechar la disposición de los medios de comunicación, generalmente a favor, o con una postura neutra, para reallizar actividades de abogacía de las políticas públicas para el control del tabaco.


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