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2021, Number 1

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Medisur 2021; 19 (1)

Search engine optimization (SEO) and search engine positioning guarantee

Rojas MY, Molina GAM, Angulo VL
Full text How to cite this article

Language: Spanish
References: 5
Page: 188-192
PDF size: 105.82 Kb.


Key words:

search engine, bibiography of medicine.

ABSTRACT

A great part of the search and consumption of digital information today depends on search engines. Many users use it as the first step or access point to begin their information inquiry. For this reason, optimization and, at the same time, visibility in these search engines, becomes a matter of priority for developers or producers of information resources. Search engine optimization (SEO) refers to the process by which a web page obtains and maintains notable positions on the pages of natural search engine results, also called organic or algorithmic results. This work comprises the importance of this to achieve a better visualization of the information generated in medical journals and in the documentation world in general.


REFERENCES

  1. Dutton W, Blank G. Usuarios de la próxima generación: Internet en Gran Bretaña [Internet]. Oxford: Oxford Internet Survey; 2011 [citado 16 Jun 2019]. Disponible en: https://ssrn.com/abstract=1960655

  2. Iglesias-García M, Codina Ll. Los cibermedios y la importancia estratégica del posicionamiento en buscadores (SEO). Opción. 2016;32(9):929-94

  3. Codina L. Crítica del libro "Seo: introducción a la disciplina del posicionamiento en buscadores. Rev Doc Española [revista en Internet]. 2016 [citado 23 Feb 2020];39(3):[aprox. 3p]. Disponible en: http://redc.revistas.csic.es/index.php/redc/article/view/952/1421

  4. Serrano Cobos J. El profesional de la información como gestor de eCommerce. Anuario ThinkEPI. 2013;8:70-2

  5. Ramírez Vega A. SEO Académico aplicado a revistas en Acceso Abierto [Internet]. La Plata: Universidad Nacional de La Plata; 2017 [citado 7 Jun 2019]. Disponible en: http://sedici.unlp.edu.ar/bitstream/handle/10915/71417/Resumen_extendido__2_p._.pdf-PDFA.pdf?sequence=2&isAllowed=y




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C?MO CITAR (Vancouver)

Medisur. 2021;19