2022, Number 1
Knowledge about organ and tissue donation in mexican population: an evaluation through social media
Pedro-Aguilar L, Montiel-García AG, Rodríguez-De RR, Jaimes-Gutiérrez MP, Graue-Hernández EO
Language: Spanish
References: 11
Page: 12-19
PDF size: 267.33 Kb.
ABSTRACT
Introduction: The growing imbalance between the number of transplants and patients entering the waiting list, requires strategies that foment a culture of organ and tissue donation for transplant purposes. The objective of this study is to evaluate the knowledge, through social networks, of the Mexican citizenry regarding donations in order to understand the factors that affect it adversely. Material and methods: An observational, prospective and cross-sectional study was carried out through the application of a nationwide survey through the Facebook platform during the period between January and June of 2017. The sociodemographic variables that were analyzed included age, gender, marital status, place of origin, religion and education. Additionally, variables such as attitude towards donation and perception of the donation situation in Mexico were analyzed. Results: of the 1,077 participants, 82% answered that they would donate their organs and/or tissues, 75.9% would donate those of a relative, however, only 11.2% of those surveyed had a donor card. The main means by which the respondents obtained prior knowledge about donation was television, radio and cinema; followed by health workers and social networks. Among the causes of refusal were ignorance of the process and suffering from a disease that contraindicated donation. The surveyed population attributed the lack of donation to the scarcity of advertising campaigns, followed by a mistrust in the health care system. Conclusion: Strategies must be implemented to promote a donation culture through commercials or programs on television, radio and cinema, as well as digital marketing through social networks. The scientific and social aspects that must be transmitted in the advertising must include the family, potential donor care during hospitalization, transparency in the allocation of organs and tissues, donor dignity, respect for funeral rituals and the respect shown by all health care providers during the organ and tissue donation process.REFERENCES