Álvarez GME

Language: Spanish
References: 11
Page:
PDF size: 159.18 Kb.

ABSTRACT

Background: 2.0 technologies and social networks are communication tools that allow users to share news; therefore, they have taken on great importance on health issues for the health authorities in Ecuador.
Objective: to inquire about the digital communication plan published by the Ministry of Public Health, through its Facebook account, to keep citizens informed about biosecurity measures against COVID-19 and its contribution to health education.
Methods: an investigation with a qualitative approach was carried out on the official Facebook page of the Ministry of Public Health of Ecuador from January to July 2021. Theoretical methods were used to support the investigation and empirical ones: observation and interview with professionals related to the field of digital communication.
Results: the #JuntosPorLaSalud campaign was developed under an informative style and a formal tone for the creation of content with images; in addition, as an information security protocol, the word FALSE was placed, a watermark to show fraud and misuse of posts in times of pandemic; In this way, it maintained a respectable institutional margin and credibility with respect to users.
Conclusions: the digital communication plan disclosed on Facebook served as a channel and loudspeaker for the messages issued by the institution; at all times it was possible to keep users informed on issues of prevention, biosecurity and vaccines against COVID-19.

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