2026, Number 4
<< Back Next >>
salud publica mex 2026; 68 (4)
Pictorial health warnings and smoking cessation-related behaviors among adult smokers in Mexico
Arillo-Santillán E, Rodríguez-Guerra AI, Rodríguez-Bolaños R, Barrientos-Gutiérrez I, Audiffred-Jaramillo RI, Thrasher JF
Language: Spanish
References: 49
Page: 372-380
PDF size: 268.62 Kb.
ABSTRACT
Objective. To analyze the prevalence and correlates of
motivation to quit smoking and avoiding smoking because
of pictorial health warnings (PHWs) on cigarette packages
among adult smokers in Mexico.
Materials and methods.
Cross-sectional study using data from the 2025 National
Survey on Drug, Alcohol and Tobacco Use (Encodat 2025).
A total of 2 477 adult smokers were included (weighted
population: 13.4 million). Prevalence estimates and 95%
confidence intervals were calculated. Poisson regression
models with a log link were fitted to estimate crude and
adjusted prevalence ratios, accounting for the complex
survey design.
Results. Overall, 39.3% reported that
PHWs motivated them to quit smoking, and 26.9% reported
that PHWs caused them to avoid smoking when they were
about to light a cigarette. Occasional smoking, lower nicotine
dependence, recent quit attempts, and interest in quitting
were associated with a higher likelihood of reporting both
PHW responses.
Conclusions. PHWs remain associated
with smoking cessation-related behaviors among adult
smokers in Mexico. Periodic updating of warning labels and
complementary tobacco control measures may strengthen
their effectiveness.
REFERENCES
Organización Mundial de la Salud. Informe de la OMS sobre la epidemiamundial de tabaquismo, 2025: advertencia sobre los peligros del tabaco.Ginebra: OMS, 2025 [citado marzo 11, 2026]. Disponible en: https://www.who.int/publications/i/item/9789240112063
Pang B, Saleme P, Seydel T, Kim J, Knox K, Rundle-Thiele S. Theeffectiveness of graphic health warnings on tobacco products: a systematicreview on perceived harm and quit intentions. BMC Public Health.2021;21(1):884. https://doi.org/10.1186/s12889-021-10810-z
Cámara de Diputados del H. Congreso de la Unión. Ley General parael Control del Tabaco. Diario Oficial de la Federación. México: DOF, 2022[citado enero 28, 2024]. Disponible en: https://www.diputados.gob.mx/LeyesBiblio/pdf/LGCT.pdf
Prochaska JO, Velicer WF. The transtheoretical model of healthbehavior change. Am J Health Promot. 1997;12(1):38-48. https://doi.org/10.4278/0890-1171-12.1.38
Michie S, van Stralen MM, West R. The behaviour change wheel: a newmethod for characterising and designing behaviour change interventions.Implement Sci. 2011;6(1):42. https://doi.org/10.1186/1748-5908-6-42
Noar SM, Francis DB, Bridges C, Sontag JM, Brewer NT, Ribisl KM.Effects of strengthening cigarette pack warnings on attention and messageprocessing: a systematic review. Journal Mass Commun Q. 2017;94(2):416-42. https://doi.org/10.1177/1077699016674188
Noar SM, Hall MG, Francis DB, Ribisl KM, Pepper JK, Brewer NT.Pictorial cigarette pack warnings: a meta-analysis of experimentalstudies. Tob Control. 2016;25(3):341-54. https://doi.org/10.1136/tobaccocontrol-2014-051978
Noar SM, Francis DB, Bridges C, Sontag JM, Ribisl KM, Brewer NT. Theimpact of strengthening cigarette pack warnings: Systematic review oflongitudinal observational studies. Soc Sci Med. 2016;164:118-29. https://doi.org/10.1016/j.socscimed.2016.06.011
Yong HH, Borland R, Thrasher JF, Thompson M, Nagelhout G, Fong G,Hammond D. Mediational pathways of the impact of cigarette warninglabels on quit attempts. Health Psychology. 2014;33(11):1410-20. https://doi.org/10.1037/hea0000056
Thrasher JF, Brewer NT, Niederdeppe J, Peters E, Strasser A, Grana R,Kaufman A. Advancing tobacco product warning labels research methodsand theory: a summary of a grantee meeting held by the US NationalCancer Institute. Nicotine Tob Res. 2019;21(7):855-62. https://doi.org/10.1093/ntr/nty017
Brewer NT, Parada H, Hall MG, Boynton MH, Noar SM, Ribisl KM.Understanding why pictorial cigarette pack warnings increase quit attempts.Ann Behav Med. 2019;53(3):232-43. https://doi.org/10.1093/ABM/KAY032
Cho YJ, Thrasher JF, Yong HH, Szklo A, O’Connor J, Bansal-Travers M,et al. Path analysis of warning label effects on negative emotions and quitattempts: a longitudinal study of smokers in Australia, Canada, Mexico,and the US. Soc Sci Med. 2018;197:226-34. https://doi.org/10.1016/j.socscimed.2017.10.003
Noar SM, Rohde JA, Barker JO, Hall MG, Brewer NT. Pictorial cigarettepack warnings increase some risk appraisals but not risk beliefs: a metaanalysis.Hum Commun Res. 2020;46(2-3):250-72. https://doi.org/10.1093/hcr/hqz016
Noar SM, Hall MG, Brewer NT. Pictorial cigarette pack warnings haveimportant effects. Am J Public Health. 2015;105(3). https://doi.org/10.2105/AJPH.2014.302510
Monárrez-Espino J, Liu B, Greiner F, Bremberg S, Galanti R. Systematicreview of the effect of pictorial warnings on cigarette packages insmoking behavior. Am J Public Health. 2014;104(10):e11-e30. https://doi.org/10.2105/AJPH.2014.302129
Diario Oficial de la Federación. Acuerdo por el que se da a conocerla serie de leyendas, imágenes, pictogramas, mensajes sanitarios einformación que deberá figurar en todos los paquetes de productos deltabaco y en todo empaquetado y etiquetado externo de los mismos, apartir del 1 de diciembre de 2017 y hasta el 31 de mayo de 2020. México:DOF, 2017, noviembre 28 [citado agosto 8, 2024]. Disponible en: https://www.dof.gob.mx/nota_detalle.php?codigo=5505852&fecha=28/11/2017#gsc.tab=0
Diario Oficial de la Federación. Acuerdo por el que se modificael diverso por el que se da a conocer la serie de leyendas, imágenes,pictogramas, mensajes sanitarios e información que deberá figurar entodos los paquetes de productos del tabaco y en todo empaquetadoy etiquetado externo. México: DOF, 2018, octubre 29 [citado agosto 8,2024]. Disponible en: https://www.dof.gob.mx/nota_detalle.php?codigo=5542302&fecha=29/10/2018#gsc.tab=0
Diario Oficial de la Federación. Acuerdo por el que se da a conocerla serie de leyendas, imágenes, pictogramas, mensajes sanitarios einformación que deberá figurar en todos los paquetes de productos deltabaco y en todo empaquetado y etiquetado externo de los mismos,a partir del 1 de. México: DOF, 2020, mayo13 [citado agosto 8, 2024].Disponible en: https://www.dof.gob.mx/nota_detalle.php?codigo=5593270&fecha=13/05/2020#gsc.tab=0
Arillo-Santillán E, Rodríguez-Bolaños R, Gallegos-Carrillo K,Monterrubio Flores E, Vidaña-Pérez D, Thrasher JF. Appendix on MexicanHWLs from 2018 to 2021. Preprint posted online 2024:1-9. https://doi.org/10.6084/m9.figshare.26543515
Thrasher JF, Reynales LM, Lazcano E, Hernández M, eds. Salud Pública yTabaquismo. Volumen II Advertencias Sanitarias en América Latina y el Caribe.México: INSP, 2013 [citado agosto 8, 2024]. Disponibleen: https://www.insp.mx/images/stories/Produccion/pdf/130226_reporteTabacoVol2.pdf
Anshari D, Yong HH, Borland R, Hammond D, Swayampakala K,Thrasher J. Which type of tobacco product warning imagery is moreeffective and sustainable over time? A longitudinal assessment of smokersin Canada, Australia and Mexico. BMJ Open. 2018;8(7):e021983. https://doi.org/10.1136/bmjopen-2018-021983
Thrasher JF, Pérez-Hernández R, Arillo-Santillán E, Barrientos-GutiérrezI. Hacia el consumo informado de tabaco en México: efecto de lasadvertencias con pictogramas en población fumadora. Salud Publica Mex.2012;54(3):242-53.
Thrasher JF, Pérez-Hernández R, Arillo-Santillán E, Barrientos-Gutiérrez I. Impacto de las advertencias con pictogramas en las cajetillasde cigarrillos en México: resultados de una encuesta en fumadores deGuadalajara. Salud Publica Mex. 2012;54(3):254-63 [citado agosto 8,2024]. Disponible en: https://www.saludpublica.mx/index.php/spm/article/view/7136
Thrasher JF, Abad-Vivero EN, Huang L, O’Connor R, Hammond D,Bansal-Travers M, et al. Interpersonal communication about pictorialhealth warnings on cigarette packages: Policy-related influences andrelationships with smoking cessation attempts. Soc Sci Med. 2016;164:141-49. https://doi.org/10.1016/j.socscimed.2015.05.042
Swayampakala K, Thrasher JF, Hammond D, Yong H, Bansal-TraversM, Krugman D, et al. Pictorial health warning label content and smokers’understanding of smoking-related risks -a cross-country comparison.Health Educ Res. 2015;30(1):35-45. https://doi.org/10.1093/her/cyu022
Woelbert E, D’Hombres B. Pictorial health warnings and wearouteffects: evidence from a web experiment in 10 Europeancountries. Tob Control. 2019;28(e1):e71-6. https://doi.org/10.1136/tobaccocontrol-2018-054402
Drovandi A, Teague PA, Glass B, Malau-Aduli B. Smoker perceptions ofhealth warnings on cigarette packaging and cigarette sticks: A four-countrystudy. Tob Induc Dis. 2019;17:23. https://doi.org/10.18332/tid/104753
Comisión Nacional de Salud Mental y Adicciones,Instituto Nacionalde Psiquiatría Ramón de la Fuente Muñiz, Instituto Nacional de SaludPública. Metodología de la Encuesta Nacional de Consumo de Drogas,Alcohol y Tabaco 2025. Salud Publica Mex. 2025;67(5):515-22. https://doi.org/10.21149/17295
Cho YJ, Thrasher JF, Swayampakala K, Yong H, McKeever R, Hammond R,et al. Does reactance against cigarette warning labels matter? Warning labelresponses and downstream smoking cessation amongst adult smokers inAustralia, Canada, Mexico and the United States. Gorlova OY, ed. PLoS One.2016;11(7):e0159245. https://doi.org/10.1371/journal.pone.0159245
Sun Y, Vidana-Perez D, Niederdeppe J, Kim M, Yang CH, Hackworth E,et al. Changes in smokers’ responses to novel efficacy messages insidecigarette packages following Canada’s 2024 labeling policy update: Apre-post longitudinal study. Prev Med. 2025;198:108347. https://doi.org/10.1016/j.ypmed.2025.108347
Li L, Borland R, Fong GT, Jiang Y, Yang Y, Wang L, et al. Smokingrelatedthoughts and microbehaviours, and their predictive powerfor quitting. Tob Control. 2015;24(4):354-61. https://doi.org/10.1136/tobaccocontrol-2013-051384
Instituto Nacional de Psiquiatría Ramón de la Fuente Muñiz, InstitutoNacional de Salud Pública, Comisión Nacional contra las Adicciones,Secretaría de Salud. Encuesta Nacional de Consumo de Drogas, Alcohol yTabaco. Reporte Final. México: Gobierno de México, 2017 [citado marzo 11,2026]. Disponible en: https://inprf.gob.mx/psicosociales/encodat.html
Barros AJD, Hirakata VN. Alternatives for logistic regression incross-sectional studies: an empirical comparison of models that directlyestimate the prevalence ratio. BMC Med Res Methodol. 2003;3:21. https://doi.org/10.1186/1471-2288-3-21
Schisterman EF, Cole SR, Platf RW. Overadjustment bias andunnecessary adjustment in epidemiologic studies. Epidemiology.2009;20(4):488-95. https://doi.org/10.1097/EDE.0b013e3181a819a1
StataCorp. Stata Statistical Software. Release 18. College Station, TX:StataCorp LLC, 2023.
World Health Organization. WHO Report on the Global TobaccoEpidemic, 2023. Protect People from Tobacco Smoke. Ginebra: WHO,2023 [citado marzo 11, 2026]. Disponible en: https://www.who.int/publications/i/item/9789240077164
West R. Tobacco smoking: Health impact, prevalence, correlates andinterventions. Psychol Health. 2017;32(8):1018-36. https://doi.org/10.1080/08870446.2017.1325890
Arillo-Santillán EJ, Rodríguez-Bolaños R, Gallegos-Carrillo K,Monterrubio-Flores E, Vidaña-Pérez D, Thrasher JF. Conversations aboutcigarette health warning labels and smoking cessation attempts in Mexico.Salud Publica Mex. 2024;67(1):74-82. https://doi.org/10.21149/16044
Organización Mundial de la Salud. Convenio Marco de la OMS para elControl del Tabaco. Ginebra: OMS, 2003 [citado mayo 8, 2023]. Disponibleen: https://www.paho.org/es/documentos/convenio-marco-oms-paracontrol-tabaco
Thrasher JF, Islam F, Arillo-Santillán E, Rodriguez-Bolaños R, Saenz deMiera Juarez B, Hardin J, Barrientos-Gutiérrez I. Strategies to enhance theeffects of pictorial warnings for cigarettes: results from a discrete choiceexperiment. Addiction. 2022;117(4):1095-104. https://doi.org/10.1111/add.15725
Barrientos-Gutiérrez I, Islam F, Cho YJ, Salloum R, Louviere J,Arillo-Santillán E, et al. Assessing cigarette packaging and labellingpolicy effects on early adolescents: results from a discrete choiceexperiment. Tob Control. 2021;30(5):505-14. https://doi.org/10.1136/tobaccocontrol-2019-055463
Grilo G, Smith KC, Kaplan B, Welding K, Reynales-Shigematsu, FloresM, Cohen J. Compliance in jeopardy: investigating the manipulationof pictorial health warning labels printed on cigarette packs and theimpact of pack shape in Mexico. Tob Use Insights. 2025;18. https://doi.org/10.1177/1179173x251401354
Canadian Cancer Society. Advertencias sanitarias en los paquetes decigarrillos: Informe sobre la situación internacional. Canadian CancerSociety, 2023 [citado mayo 8, 2023]. Disponible en: https://cancer.ca/-/media/files/about-us/media-releases/2024/international-warnings-report/ccs-international-cigarette-packaging-report-2023-english.pdf
Hammond D. Health warning messages on tobacco products: a review.Tob Control. 2011;20(5):327-37. https://doi.org/10.1136/tc.2010.037630
Moodie C, Hoek J, Hammond D, Gallopel-Morvan K, Sendoya D,Rosen L, et al. Plain tobacco packaging: progress, challenges, learning andopportunities. Tob Control. 2022;31(2):263-71. https://doi.org/10.1136/tobaccocontrol-2021-056559
Crosbie E, Borges LC, Eckford R, Sebrié EM, Severini G, Bialous SA.Overcoming tobacco industry opposition to standardized packaging in theAmericas. Rev Panam Salud Publica. 2022;46:145. https://doi.org/10.26633/RPSP.2022.145
Althubaiti A. Information bias in health research: definition, pitfalls, andadjustment methods. J Multidiscip Healthc. 2016;9:211-17. https://doi.org/10.2147/JMDH.S104807
Krumpal I. Determinants of social desirability bias in sensitivesurveys: a literature review. Qual Quant. 2011;47(4):2025-47. https://doi.org/10.1007/s11135-011-9640-9
Tourangeau R, Yan T. Sensitive questions in surveys. Psychol Bull.2007;133(5):859-83. https://doi.org/10.1037/0033-2909.133.5.859