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Instituto Nacional de Salud Pública

2026, Number 4

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salud publica mex 2026; 68 (4)

Exposure and impact of tobacco advertising on nicotine consumption in Mexico, Encodat 2025

Barrientos-Gutiérrez I, Rodríguez-Guerra AI, Vidaña-Pérez D, Arillo-Santillán E, Reynales-Shigematsu LM, Thrasher JF

Language: Spanish
References: 31
Page: 381-390
PDF size: 297.36 Kb.


ABSTRACT

Objective. To characterize the exposure to tobacco and nicotine product advertising (TNPA) and its association with knowledge, susceptibility, and consumption among Mexican adolescents and adults. Materials and methods. Crosssectional study of the 2025 National Survey on Drug, Alcohol, and Tobacco Use (Encodat). Data from 3 803 adolescents and 14 905 adults was analyzed. Prevalence ratios and relative risk ratios were estimated using Poisson and multinomial logistic regression models. Results. Exposure to TNPA was high, especially at points of sale (32.4%) and online (26.2%); it was also associated with greater knowledge about nicotine products in both groups. In adolescents, it was linked to susceptibility to smoking and higher consumption of e-cigarettes and cigarettes. Conclusions. Despite prohibitions, exposure to TNPA persists and is associated with adverse outcomes, emphasizing the need to strengthen regulatory measures.


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