Guerra TA, González-Guerra E

Language: Spanish
References: 0
Page: 227-232
PDF size: 705.30 Kb.

ABSTRACT

The dermatological advertising is a human communication activity, that try to persuade to customer about the goodness of scientific product of the dermatology. Throughout history, the dermatological publicity develop in parallel to the society. The customer has become universal; the techniques of marketing have become professional; it appears the guarantee scientific; the presentation is more attractive. During the last years, dermatologists have increased their participation in the activities to divulgation of cutaneous diseases, and in the orientation to marketing workers about dermatological advertising.