2016, Number S1
Revista del Hospital Psiquiátrico de La Habana 2016; 13 (S1)
Fabelo RJR, Hernández DH, Iglesias MS, Gómez GAM, Fernández MAC
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ABSTRACTIntroduction: This paper describes the assessment of six years of strategic partnership between the Center for Academic Development in Drug Addiction University of Medical Sciences of Havana and Havana Club International Company is exposed.
Objective: To emphasize the special relevance of intersectoriality in confronting social problems constitutes misuse of alcohol by adolescents and youth.
Development: The Politics of Corporate Social Responsibility developed by the company boosted the satisfactory results of the developed strategies, which were proposed to strengthen respect for the rules of responsibility for the consumption of alcohol by adults and the formation of attitudes of rejection such a practice in children and adolescents. references to international consensus promoted by the major companies in the beer industry, wine and spirits and is particularized in the Corporate Social Responsibility model supported by Havana Club International are included.
Conclusions: Satisfactory results were obtained in preventive work with adolescents achieving delay the start of systematic alcohol consumption in most of the subjects studied and Thou Extension Project decide has achieved national and international recognition considered as an example of good practice in Intersectoriality and Accountability Corporate social.