2017, Number 1
Rev Cub de Med Fis y Rehab 2017; 9 (1)
Brito GL, de la Rosa LM, Vega GN
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ABSTRACTIntroduction: communication is an important factor in the management of organization of human resources, as it constitutes the essence and strategic tool for processes, with a high impact in the human and ethical sense. Objective: to argue the role of communication in the success of the work of the director. Methods: documental and bibliographical revision that allowed the argumentation and possible applicability of the subject in question, through the analysis of philosophical, epistemological texts, magazines related to the subject as well as the authors' evaluations. The selection of the sources used was based on those studies which reflect more clearly the aspects related to the role of communication in business management and especially in the area of human health care. Results: the analysis carried out contribute to the knowledge of communication elements between the managers and the labor collectives and it are highlighted how they favor the good performance of the health institution. Conclusions: it is concluded that in order for the manager's communication with the target group to be effective, it must be built on credibility, personal and affective example, authority and as an essential tool to successfully create, lead and develop the process.