Arocha MC

Language: Spanish
References: 4
Page: 1-15
PDF size: 486.13 Kb.

ABSTRACT

Malcolm Gladwell, author of the book The Tipping Point (translated as The Frontier of Success) in his popular books combines interesting stories with attractive and novel sociology and philosophy research. In the book he shows that success lies in several factors and that the phenomena of mass success are based on the behavior of three types of environmental factors: the "insiders", the "connectors" or transmitters and the "born sellers", who play a decisive role in the dissemination of messages. It presents practical examples that expose the rudiments of message propagation and the characters that spread new trends. These factors will determine whether a message will become a mass phenomenon, crossing the border of success or not.

REFERENCES

1. Gavilán I. Las razones del éxito según Malcolm Gladwell. Tema 7 The Dream-Theme personalizado por Ignacio G.R. Gavilán. 2016 [acceso 21/08/2020]. Disponible en https://ignaciogavilan.com/las-razones-del-exito-segun-malco/

2. Grupo de Desarrollo Gerencial. Resumen ejecutivo de La frontera del éxito. La Habana: ENSAP; 2019. p. 262-66.

3. Libedinsky J. Malcolm Gladwell: esfuerzo, genio y otras razones del éxito. Argentina: La Nación. 2019 [acceso 21/08/2020]. Disponible en: https://www.lanacion.com.ar/opinion/malcolm-gladwell-esfuerzo-genio-y-otras-razones-del-exito-nid1086575/

4. S. A. Biografía de Malcolm Gladwell, escritor. 2019 [acceso 21/08/2020]. Disponible en https://www.greelane.com/es/humanidades/literatura/profile-of-malcolm-gladwell-851807/