medigraphic.com
Órgano Oficial del Instituto Nacional de Pediatría

2024, Number S1

<< Back Next >>

Acta Pediatr Mex 2024; 45 (S1)

Design of a suicide prevention advertising strategy among adolescents

Casas MA, Rodríguez CA, Velasco RÁE, Funes GMO, Tejadilla ODI, Espinosa MP, Jurado GR, Téllez BAD, Castro ÁJV, Vázquez GA, Ibáñez LDL, Cuautle RJL, de la Rosa FAA, Ríos AVS

Language: Spanish
References: 18
Page: S29-S39
PDF size: 468.26 Kb.


ABSTRACT

Objective: This article aims to describe the process of designing and evaluating the effectiveness of a communication strategy for the prevention of adolescent suicide among peers.
Material and Methods: The study was carried out in four phases: 1) identification of needs among adolescents, 2) design of the communication strategy, 3) review of content and graphic materials by experts, and 4) piloting and evaluating effectiveness.
Results: The identified needs were grouped into categories: 1) Identify the warning signs of suicidal behavior, in one's own and one's peers; 2) know what to do; 3) know where and how to ask for help; and 4) reduce the stigma of professional mental health care. Key content and messages were developed for the first three categories through the acronym “ESA” (By its acronym in Spanish, Listen to the warning signs, Not Only, and Professional Help), aimed at adolescents from 10 to 19 years old. The graphic identity was based on three characters and an ideologue.
Conclusions: The effectiveness of a communication campaign was developed and tested to raise awareness among adolescents about suicidal behaviors to seek help for themselves and their peers and to reduce the stigma towards suicide and mental health problems in adolescents.


REFERENCES

  1. WHO. Suicide. 2021.

  2. INEGI. Comunicado De Prensa Núm. 503/22 Estadísticasa Propósito Del Día Mundial Para La Prevención Del Suicidio.2022.

  3. Benton TD. Suicide and Suicidal Behaviors AmongMinoritized Youth. Child Adolesc Psychiatr Clin N Am.2022;31(2):211–21.

  4. Hadlaczky G, Wasserman D, Hoven CW, Mandell DJ, WassermanC. Suicide Prevention Strategies: Case Studiesfrom Across the Globe. In: Pirkis RCO and J, editor. TheInternational Handbook of Suicide Prevention. 2nd ed.John Wiley & Sons, Ltd; 2016. p. 556–68.

  5. Wasserman, Danuta; Carli, Vladimir; losue, Miriam; Javed,Afzal; Herrman H. Suicide prevention in childhood and adolescence:a narrative review of current knowledge on riskand protective factors and effectiveness of interventions.Asia Pacific Psichiatry. 2021;13:e12452.

  6. Zalsman G, Hawton K, Wasserman D, van Heeringen K,Arensman E, Sarchiapone M, et al. Suicide preventionstrategies revisited: 10-year systematic review. LancetPsychiatry. 2016;3(7):646–59.

  7. López CA. La Publicidad Social: concepto, objeto y objetivos.Redes.com : revista de estudios para el desarrollosocial de la Comunicación. 2005;2:265–84.

  8. United Nations Organization. Objetivos de desarrollo sostenible.2015 [cited 2023 Dec 12]. p. 1–2 Objetivos y metasde desarrollo sostenible - Desarrollo Sostenible. Availablefrom: https://www.un.org/sustainabledevelopment/es/objetivos-de-desarrollo-sostenible/

  9. Organización Mundial de la Salud (OMS). Suicidio [Internet].2021 [cited 2023 Jun 29]. Available from: https://www.who.int/es/news-room/fact-sheets/detail/suicide

  10. Organización Panamericana de la Salud. Vivir la vida. Guíade aplicación para la prevención del suicidio en los países.1st ed. Vol. 1, Vivir la vida. Guía de aplicación para la prevencióndel suicidio en los países. Washington, D.C.: PanAmerican Health Organization; 2021. 1–147 p.

  11. Andrews JL, Foulkes L. Since January 2020 Elsevier hascreated a COVID-19 resource centre with free informationin English and Mandarin on the novel coronavirus COVID-19 . The COVID-19 resource centre is hosted on ElsevierConnect , the company ’ s public news and information .Trends Cogn Sci. 2020;24(8):585–7.

  12. Yeager DS, Dahl RE, Dweck CS. Why Interventions toInfluence Adolescent Behavior Often Fail but CouldSucceed. Vol. 13, Perspectives on Psychological Science.2018. 101–122 p.

  13. Yeager DS, Fong CJ, Lee HY, Espelage DL. Declines in efficacyof anti-bullying programs among older adolescents:Theory and a three-level meta-analysis. J Appl Dev Psychol.2015;37(1):36–51.

  14. Wasserman D, Carli V, Iosue M, Javed A, Herrman H. Suicideprevention in childhood and adolescence: a narrativereview of current knowledge on risk and protective factorsand effectiveness of interventions. Asia-Pacific Psychiatry.2021;13(3):1–17.

  15. De Diputados C, Congreso De DH, Unión LA. Reglamentode la Ley General de Salud en materia de investigaciónpara la Salud [Internet]. Diario Oficial de la Federación DOFMéxico: Diario Oficial de la Federación DOF ; Apr 2, 2014 p.1–31. Available from: https://www.dof.gob.mx/nota_detalle.php?codigo=5339162&fecha=02/04/2014#gsc.tab=0

  16. Mellanby AR, Newcombe RG, Rees J, Tripp JH. A comparativestudy of peer-led and adult-led school sex education.Health Educ Res. 2001;16(4):481–92.

  17. Benítez Camacho E. Suicidio: el impacto del Covid-19 en lasalud mental. Medicina y Ética. 2021;32(1):15–39.

  18. INEGI. Comunicado De Prensa Núm. 503/22 Estadísticasa Propósito Del Día Mundial Para La Prevención Del Suicidio.2022.




2020     |     www.medigraphic.com